About
Aileen Wisell is a passionate graphic designer who believes every brand has a story worth telling—and design is the language that brings it to life. Based in Boston, Massachusetts, Aileen specializes in logos, websites, and marketing materials that help businesses stand out with clarity and character. Her roots in Massachusetts and coastal Maine deeply influence her creative approach. Surrounded by ocean views and natural textures during her early years in Portland and Cape Elizabeth, Aileen developed an appreciation for simplicity and balance—elements that now define her design philosophy. Aileen’s process centers on connection. She works closely with clients to understand their goals and translate their ideas into timeless, meaningful visuals. Whether collaborating with local entrepreneurs or national brands, her focus remains the same: create designs that are both visually stunning and strategically effective. Beyond the studio, Aileen recharges through travel, outdoor adventures, and time on the water. From paddleboarding and kayaking to tending her garden, she finds creativity in the world around her—drawing inspiration from color, light, and movement. Grounded in New England authenticity yet guided by a modern sensibility, Aileen continues to shape designs that reflect not just what brands do, but who they are.
